Healing Minds is a mental health clinic in San Antonio that specializes in helping children, adolescents, and families overcome traumatic experiences by employing their proven trauma-focused counseling with their patients.
Some of the company's challenges were trying to competing against well established behavioral clinics in the area and keeping clients. Also, there was no web presence to attract new clients. So StarCima went to work. So we conducted a workshop and a strategy session to identify solutions before web development.
After we conducted some research and did some strategy, we established some goals and requirements for the project. The target market that Healing Minds needed to target were parents with children between 4-17 who are struggling with trauma issues. One of the goals was to design a logo that was colorful and child-friendly. The overall goal of the website was to facilitate contact while offering hope to troubled families as well as grow the client base.
StarCima accomplished these objectives by creating brand attributes, reflecting the company culture, and advising on the type of content and information for the website. All of the site's components, reflect the brand attributes and business goals of Healing Minds.
Platform:
Desktop, mobile, and tablet
Primary audience:
Parents and Guardians of Children in need of Trauma Centered Therapy in San Antonio, Texas
Challenge:
As the lead designer on this project, I worked closely with the Healing Minds Behavioral Health stakeholders to understand their goals and target users. We created user profiles to guide our design process.
Results:
Through branding, UI/UX design, and Web Development, we created a visually appealing and easy-to-navigate website that helped the clinic grow and profit by 23% annually.
I am proud of the work we did for Healing Minds Behavioral Health and am excited to see how our efforts continue to impact their success.
Strategy Session During Discovery Phase
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